MAGNERS LATEST NEWS
Maurice Breen, Bulmers/Magners Marketing Director wins Marketer of the Year 2006
14th November 2006
Maurice Breen, Marketing Director, Bulmers Ltd., has been awarded the title of Marketer of the Year 2006 from Ireland's leading marketing publication - Marketing Magazine.
Accepting the award on behalf of the Magners Marketing Team, Maurice Breen said, "Along with everyone at Bulmers Ltd., we are making the most of a great Irish product and are at the early stages of developing a powerful long-term brand. This award is recognition that Marketing has been at the heart of Magners' development, backed by an MD and a Board who have been visionary and brave in providing the resources necessary to break Magners internationally.
"Much of what is good about Magners comes from Bulmers in Ireland and our brand here has never been stronger. We believe that there is much more development to come from Magners and that to date, only the first couple of chapters of the Case Study have been written," said Maurice.
Pictured is left to right, Michael Cullen, Editor, Marketing Magazine; Maurice Breen, Marketing Director, Bulmers Ltd., and Aldagh McDonogh, Co-Founder, Alternatives.
