Guide To Cider

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Read all about the age old tradition of producing Ireland's premier cider.

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Products

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Find out about our products

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ABOUT US

Welcome to Magners

Magners is truly an Irish success story. In Ireland, through a successful marketing campaign, infusing a mature intellectual appeal into the brand, Bulmers Original Cider has changed attitudes to cider and recovered a brand that had been subject to declining sales, low pricing and low profits.

On the international stage, Magners has grown from strength to strength over the last 5 years and is now the number 1 packaged cider brand in Great Britain. It is available in 17 markets around the world and continues to grow at a rapid pace as more and more people are introduced to the crisp refreshing taste of Magners.

Naturalness, Tradition, Heritage and Craft have always been at the core of Magners. Over the years, the brand continues to emphasise that quality and craftsmanship take 'Time' and that emphasis on 'Time' becomes evident in the communication of 'All in its own Good Time' and more recently 'Time Dedicated to you'.

Bulmers Ltd., manufacturers of Bulmers and Magners, is the leading Irish cider manufacturer, and with so much growth coming from outside the traditional cider market, Magners is clearly poised to introduce the refreshing taste of Irish cider to many more consumers around the world.

Wm Magner Ltd
Registered Address: Kylemore Park, Dublin 10, Ireland
Registered in Dublin, Ireland
Registration no. 3673

Production Process

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Find out how we produce the unique flavour of Magners Cider

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FAQs

Find out the answer to the most frequently asked questions

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